Can we all agree that we’d like to get more traffic to your blogs?
Over the years, I’ve heard of countless tricks, apps, plugins and the like to get more traffic, and so many of them seem awesome—“create more content, share more on social media, post more often” but those methods aren’t sustainable, mostly because they end up creating a lot more work for you.
Here’s another thing I’ve learned about traffic—it can be a slow churn. I’m not talking multiple years, though, it does take that long for some people, but once you start implementing better strategies, it may be several months before you start really noticing a change. My advice: be patient and stay the course.
My guess is that you started a blog because you want to make money, and that doesn’t happen overnight. It comes with consistency, dedication and a mindset that keeps you hungry to learn more month over month to improve your content and strategy.
Here are some tried and true, actionable ways to grow your blog traffic:
How to Get More Blog Traffic
1. Provide Helpful Content & Solve Problems
When I first started blogging, lifestyle, more diary-like blogs were the thing. Some of those people gained massive popularity and grew hugely. Today, I just don’t think that’s a good strategy for growing your traffic.
The best thing you can do, and should be doing with every single blog post is to provide helpful content. Think about it—when people get on the internet, they’re looking for information to help themselves. It sounds selfish, but think about what types of things you’re searching for—it’s probably something to help you improve a part of your life, right?
When you know your audience (that’s my next tip!) and understand their problems, you can easily provide content to help them. The more helpful your content is, the better.
2. Know your Audience
Maybe this should have been my first tip, but if you don’t know your audience and don’t have a defined niche, you’re going to struggle. Having that and understanding your audience’s wants and needs will go so much further than creating a million pieces of content ever will. When you have this nailed down, you can actually focus less on creating, and more on serving them best. I’ve found this is what really allows your business to grow.
If you’re sitting there scratching your head wondering what it is your audience really wants and is interested in, you can send out a reader survey, and also go back through your Google Analytics to see which content and which types of content are getting the most traffic. Write down your top 10 blog posts and start brainstorming content ideas based off of those. Ask your audience on Instagram stories too—it’s so easy to utilize those polls and question boxes to get valuable information from audience—take advantage!
3. Use Catchy Post Titles
Everyone hates click-bait, so don’t be misleading in your post titles. That often ends in readers being disappointed and never coming back, but writing good headlines is key to getting people to your site and keeping them there.
The two best types of post titles are How-To’s and List posts. For example: How to Shinier, Healthier Hair in One Week, or 6 Easy Tips for Getting Healthier Hair in One Week.
What’s so great about these is that readers know EXACTLY what they’re going to get when they click on that post. If it’s something they’re interested in, they’re going to click. It’s also great for SEO because you can work keywords into these post titles.
4. Use Keywords for Better SEO
SEO (search engine optimization) is one of those things that sounds big and scary and intimidating. So much so that a lot of bloggers often just ditch it. But, if you want to build long term, organic search traffic from sources like google and other search engines, you absolutely need to spend some time on your SEO strategy.
To see what types of keywords people are searching for, first think about how people search—what keywords would you type into your search engine to get information back that your post provides? Think as a consumer, and try typing in a few of those keywords or keyword phrases into Google to see what comes back.
Use long tail keywords too! This means, keywords that are actually phrases. For example, ‘black dress outfit’ is a long tail keyword, but that’s going to return a lot of search results. But, what if you also added ‘black dress outfits for petite women’ —boom, just by adding that you’ve gone more niche, will cater to the people you are actually trying to reach and you’ll rank higher because there’s going to be less competition with that keyword phrase than the first.
Other places to find keywords by search volume are Ubersuggest.com, SEMRush.com, and AnswerthePublic.com. All of these sites can help you determine if a topic is worth writing about, if people are searching for it, and give you ideas for similar keywords to also use in your post for more SEO juice.
UberSuggest.com and AnswerthePublic.com are both free, at least to a certain point, while SEMRush.com is paid. It’s not cheap, but you can have multiple domains on one accounts so you could always go in on this with your friends.
I use this for my site and it’s so helpful to see how many rankings I have, what keyword phrases I’m ranking for on which page. This gives you the ability to see which posts are ranking on page 2, so you can optimize them with new keywords and boost them (hopefully) to page 1!
5. Use Keywords in your Blog Post URLs
Now that you know how important keywords are, you should also know that using a keyword phrase as your blog post URL is one of the best things you can do. That URL is what Google sees first and if it’s a great keyword, it tells Google what that content is going to be about.
Start doing this on all blog posts moving forward. If you have old posts that do not have keywords in the URL, that’s okay, do NOT change them! You can change the post title, but do not change the URL, also known as a permalink. If you do change it, you risk losing all the traffic you already had coming to that URL, so just don’t do it.
6. Create Pinnable Graphics
I used to be adamantly against these, which is so dumb. My designer brain didn’t love how they looked, but here’s the deal guys. They freaking work. Inspiring images are great and might get a ton of saves, but if you want to get actual clicks through to your blog that drive you traffic up, then I highly recommend you start using Pinterest graphics.
If you’re not sure what I’m talking about, it’s those graphics that have text over them, or are all text. This works especially well for how-to and list type content because it catches people’s eyes. When you pair this with the next step, you will start seeing a big difference in your number of Pinterest Saves, Views and Clicks.
This can be a tedious chore, but it’s worth it in my opinion. It’s also a task you can outsource to a virtual assistant or intern if you have this in your blogging budget. I always like testing out multiple different graphics to see what’s actually working. You can schedule these easily with Tailwind too so they go live once a month on different boards to spread out the content, which can streamline the whole process.
7. Utilize Pinterest Descriptions
If you’re wondering how some bloggers are getting crazy page views from Pinterest, you’re not alone. The key thing to remember here is that Pinterest is NOT a social media platform, it is a SEARCH ENGINE.
Visuals matter, but keywords also matter. And, without the keywords, your visuals won’t go as far. If you’re not already adding keyword rich descriptions to the images that you pin, today’s the day to start. In this post, I talk all about how to find keywords in Pinterest and how to write great Pinterest descriptions that will help your content become more discoverable.
You can also go back to any old, evergreen content and create new Pinterest graphics for it, or pin images from that post again with new descriptions. Pinterest does prioritize new content, meaning new pins, not necessarily fresh blog content, so when in doubt, create a new graphic on Canva.com (they have gorgeous templates and a lot of them are free, and their plans are very affordable.)
8. Share on your Social Networks
This is an obvious one, but sometimes I even forget to do this! I get busy with other things in life and realize that I haven’t shared my new blog posts from that week on Instagram or Facebook.
What I’ve found works well is to share the post on those platforms on the day that it’s new, and on the weekends, typically Sunday, I do a round-up on Instagram stories of all the blog posts from that week with a swipe up or call to action to click the link in your bio if you don’t have the swipe up feature.
Despite having no content go live on my blog on Sundays, it’s often my biggest day of traffic. I think that’s because people are hanging out at home and spending more time on their phone than they are during the work week, and second, I share several blog posts links so I get the added benefit of having more clicks.
You can totally do this throughout the week too. Instead of doing most recent posts, maybe you feature your top 5 chicken recipes on Wednesday afternoon, or 5 outfits that feature summer dresses, or whatever you can think of.
This is also a great way to see what type of content is getting the most clicks so that you can create more of that type of content for the future because you already know people love it.
9. Add Social Share Buttons
To be honest, I don’t know how much people use these, but it can’t hurt! Just because I don’t personally use them on other sites doesn’t mean other people don’t.
It’s also a great measure for you to see how many times something has been pinned or shared. A lot of themes have these built in now too!
10. Link Sharing
Team up with bloggers to do a link share blog post once a month or on Instagram and share each other’s content. This is a great way to help out other blogger’s while also growing your own traffic and reach.
When you do this, aim to partner with bloggers that are your same size and blog topic or niche. Why? For one, it’s a lot easier to partner with people who are at your same level, rather than asking a blogger who you know gets 500,000 page views a month, while you get 5,000. It’s an easy YES for anyone who’s around your same level and also trying to grow.
You want to pick someone bloggers in the same niche, or similar niche because your readers and audience will also be similar. Let’s say you’re a Paleo food blogger. Partering up with a Whole30 blogger, and maybe a fitness blogger could be a really good pairing as long as you are all interested in similar things.
If you’re a mom blogger that blogs about staying home with your kids and doing DIY crafts, partnering with a single gal who travels solo is NOT a good match-up. Your readers are likely not going to have much crossover, even if your blogs are the same size!
Like I mentioned, real, organic search traffic that’s sustainable doesn’t happen overnight. When you start implementing these tips in your blog posts, you will start noticing an up-tick in traffic. I find that it takes a few months and then it can start really going up, especially when you utilize those Pinterest techniques as well.
What other ways have you seen growth in your traffic—share in the comments below!
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