For years, I have loved following bloggers who share their income reports. It’s been such a cool way to get new, creative income ideas and to understand how lucrative certain streams are for different people. These have provided me with such a wealth of information over the years and I want to be able to provide that for you too.
It also proves that there is great money in blogging, and if you’ve been on the fence about starting a blog, maybe this will give you a little extra boost of motivation to finally launch and start publishing!
What I’m including in these reports is what I’ve actually been paid for this month. Technically that means I earned some of these commissions 2-6 months ago, but I don’t count anything as income until it’s safely inside my bank account. I think this is especially important to point out in this season of life—it may look like I had a great month despite CoVid, but I know that I will see its impacts in the coming month’s income reports.
The upside is now knowing that I need to spend some extra time budgeting, cutting back on areas that aren’t essential and focusing on the areas that I can still grow—like traffic, which leads to more affiliate and ad revenue (though ad RPM has been VERY low which is a bummer because my traffic went up this month).
At the end of the day, I’m very very grateful for my online business right now even if affiliate rates are dropping or paused all together. The internet is actually BOOMING right now, which isn’t a surprise with everyone home.
In the next few months, I encourage you to focus on creating content that people are searching for in this time of uncertainty—budgeting, recipes, activities to do at home, self-care, wellness and health, etc!
Blog Income Report: $10,558.87April 2020
Gross Income: $10,558.87
Mediavine Ad Network: $869.51
- Beautycounter: $4496.79 (here’s what it’s like to be a consultant)
- Rewardstyle: $3334.03
- Amazon: $263.60
- Primally Pure: $36
Blog Collaborations: $1,500.0
Smoothie Guide: $58.94
- Influencer SEO: -$399
- Gsuite: -$10.06
- Developer: -$807.50 (made some updates to my site this month)
- Accountant: -$960 (for taxes)
- Bluehost: -$35.98
- Flywheel Hosting: -$125
- SEMRush: -$99.95
- Freelance Work: -$697.50
- Canva: -$12.95
- Adobe Creative Cloud: -$56.30
- Zoom: -$16.34
- ConvertKit: -$79
Net Income: $7,658.20
This was my final number after expenses!
My traffic grew another 14% this past month which is wild because I’ve actually been posting less often. As I start to prep for maternity leave, I’ve been spreading out my content further so that I can get ahead.
You can see over the course of the month, it’s slowly rising! I’m hoping to see this continue to rise over the next few months.
Top Traffic Sources
My organic search traffic increased again this month—hooray for SEO!
As I’ve mentioned, Pinterest has been a HUGE focus for me since mid-February and it’s really starting to pay off. My traffic from Pinterest grew 36% in a month—my biggest hack? Adding keyword-rich descriptions to all of the pins from my blog.
Last month, my Pinterest traffic had not budged so I was SO excited to see growth here this month!
Top 5 Posts in April
These posts are all older ones that continue to bring me traffic, ad revenue and affiliate revenue. Last month, I added more affiliate links to these posts and it paid off in a big way! I’m actually planning to look through them again this month and see if I can add more affiliate links and any applicable email sign-up forms!
- DIY Face Serum for Clear & Glowy Skin
- Owen’s Schedule at 9 Weeks
- 8 Toxic Skincare & Beauty Ingredients to Avoid
- 6 Ways to Show Someone You Love Them
- How We Got Our Baby to Sleep
Email List Growth: 251 new subscribers
Towards the end of April, I launched my free Smoothie Challenge! I’ve been wanting to do this for a while and all this time finally allowed for me to finish it. I had a big surge of new subscribers the day it launched which attributed to this month’s email list growth.
I’m brainstorming more ideas for how to grow this list more, probably through Pinterest and I’m toying with the idea of Facebook ads—still not sure if it’s a good investment or not—I’ll report back if I decide to do them.
Did this month fly by for anyone else? Despite being stuck inside for 45+ days (I’ve lost track), these past few weeks have gone by really quickly for us. I definitely haven’t been working nearly as much, but I’m still finding ways to get stuff done and definitely prioritizing the thing that push my business forward.
My main focuses this month were:
- Getting Content Scheduled in Advance (planning for maternity leave)
- Get Smoothie Challenge & Guide Launched: my free challenge upsells my smoothie eBook.
My affiliate income from RewardStyle has gone down a lot lately because I haven’t been sharing much style content lately. Mostly because I’m not buying anything, but also because I haven’t been getting dressed lately.
I let those things go this month and focused all my energy on writing good, evergreen content for the coming months so that I can still drive traffic and affiliate income while I’m on maternity leave without having to actively create a ton of new content. I didn’t do a great job of that with Owen, so this time I’m actually making it possible to take a REAL maternity leave!
My smoothie challenge and guide finally launched the last week or so of April and had a great response! If you have a product you’re selling, creating a free something like the challenge is a great way to get your product in front of people’s eyes.
May is going to be another month of prepping content in advance for maternity leave! It’s also going to be a busy month for us—we’re moving at the end of May—so we’ll be busy to say the least.
P.S. If you haven’t joined my list, sign up here and get my Guide to Profitable Blogging and jumpstart your blog!