In my last income report, I shared my actual earnings, and I got a lot of messages from you guys , surprised that such a big chunk of my earnings were from Beautycounter, a direct sales business.
I wanted to dive a little deeper on why direct sales is an amazing option for bloggers and what it takes to build a successful direct sales business.
It’s not for everyone, but I do think that if you find a product or brand that aligns well with your personal brand, or is something you truly enjoy, purchase and use yourself, it’s an easy addition to your income pie! Plus, if you never try, you’ll never know, right?
Learn more about what it’s like to be a Beautycounter consultant!
Why Direct Sales is Great for Bloggers
If you’ve never considered direct sales for your blog, here are the reasons why it’s a great additional piece of your income pie and why you should give it some serious consideration.
Built in Audience
As a blogger, you already have a larger than average social following and readership on your site. The average person in direct sales does not have that. That right there gives you an advantage. That being said, if you’re not a blogger, a large social media following does not guarantee success. It’s more about having that trust built with your audience than anything else.
Another Income Stream
I’m all about diversifying my income streams as you might have seen from my income reports. I don’t want to spread myself too thin, but I never want to have all my eggs in one basket either. This is just another way to bring in money.
You Can Grow Online
The old school way of doing direct sales was hosting parties and events. As a blogger, you don’t have to do that. You can host online “socials,” use email marketing and get creative with how you run your business. This gives you the opportunity for major growth!
Steady Source of Income
I love blogging because it gives me so much freedom, but one thing that can be frustrating is that income can vary greatly month to month. Direct sales has been a very steady source of income for me month after month, even when my other affiliate streams are lower.
How to Build a Successful Direct Sales Business
Sell a Product You Actually Love
I cannot stress this enough!!! If you sign up to sell a product you don’t fully believe in and love, well, you’re gonna have a hard time! Find a product you absolutely love and a brand that you can get behind. This is absolutely key!
Just like with any other affiliate program, you have to consistently share about the brand. Do it the same way you would any other product. Casually mention it throughout the week. Talk about how you use it, do a tutorial or unboxing, share when there’s sales and deals, talk about how it’s impacted you personally.
Continue to feature it week after week to build up trust with your audience and so they know it’s something you’re actually loving.
This is something I’ve more recently learned. Following up with clients, staying in touch and creating more personal relationships with them has been key to growing and maintaining my business. This doesn’t take too much time per week and is almost always done over text, DM or email, but it goes so far in building trust with your clients and gaining new ones.
This is a bit like the tip above, but be available to your clients to ask questions and get advice. Going that extra mile to help someone who’s struggling with their product or having an issue or can’t decide what to buy is so helpful. It’s sort of like being a personal shopper.
When you do this, you end up with repeat buyers and loyal customers which helps drive that sustainable income.
Don’t Be “That” Girl
I think this is most people’s biggest fears when it comes to direct sales. They don’t want to be “that girl”. You know who I’m talking about—that girl that’s constantly (and ONLY) sharing content about her business and asking you to buy her products and join her team.
Yes, these things are absolutely part of direct sales, but it does not have to be done in annoying, icky, sales-y way. If your biggest fear is being “that girl,” simply don’t be. From my experience, if you join a company whose products you truly enjoy and would buy and talk about whether you made money from them or not, this is never an issue.
I’m not going to tell you to stick it out forever if it’s not working for you, but these days, most people need to hear something an average of 15x online before they take action. So, mentioning it once or twice in a month is not going to get you the results you want. Give it at least 3 months of CONSISTENTLY talking about it before you throw in the towel.
You don’t have to go overboard either, but to be successful, you have to make it a regular part of your content, and once it starts to click, it’ll really start to snowball. I’ve experienced this myself and have heard the same for so many girls on my team.
I should mention that this is true with just about ANY affiliate. You’ll always have some people that buy early, but most people need to hear about it more than once to actually purchase, so keep up the good work.
As many of you guys already know, I’m a Beautycounter consultant. If you’r curious to learn more about it, I’m happy to send you more information. There’s absolutely NO pressure to join, so if you’re at all curious to know more, click here and I’ll send you more info.
Have you had experience in direct sales? What has been your experience? What other tips would you add to this list?
P.S. Make sure your a part of the Facebook group!