This week’s post is a little late, but with all that is happening in the world at the moment, I’m sure you can understand! We’re slowly adjusting to our new normal, which includes both my husband and I working from home with a toddler on the loose!
It’s been an adventure and each day has it’s ups and downs, but we’re all learning to slow down, find joy where we least expect it, be grateful and be more intentional with our time—especially when it comes my business. Again, I’m forever grateful that my business is online and based at home because other than having my son around all-day and not getting much done, it’s not terribly different.
Instead of creating a ton of new content, because let’s be real, I’ve barely had a chance to sit down and do that, I’m focusing on improving the content that already exists.
There’s several things you can be doing to improve your old content, make it relevant again and actually earn more without doing a ton of work.
3 Ways to Get More Traffic & Sales without Creating New Content
Improve your H1 Tags
If you’re not familiar with header tags (H1, H2, H3, H4, H5, H6), it’s time you get familiar. One of my biggest takeaways from working with InfluencerSEO is that these headers can make it easier for Google to crawl and search your page for relevant information.
It also makes it much easier for readers to follow because it breaks your post up into sections, making it easier for readers to find what they’re looking for, instead of scrolling through a giant block of text.
Every single post should have one H1 tag and one H2 tag (you can see how I’ve used them here too). If you’re using WordPress (and probably most other platforms), your H1 tag is your post title—this is built-in with WordPress and one reason why it’s such a great platform for SEO!
To improve your older content and drive new traffic, consider changing your H1 tag, or post title, to something that’s more keyword, search-friendly.
Years ago, I had a bad habit of trying to come up with “cool” post titles that weren’t actually that cool, and actually did not do me any favors. Ideally your post title should include a long-tail keyword phrase and spike reader’s attention while also telling them what the post is about.
I love using this free tool from Coschedule to test different headlines. They give you suggestions on how to improve your headline too!
Lastly, while it’s totally okay to change your post title, DO NOT CHANGE THE POST URL (also known as your permalink). Changing your permalink can kill all the traffic you had coming to that page, so don’t do it! Okay?
Re-Share Old Content on Pinterest
You guys know that I love Pinterest! It’s my number 2 driver of traffic, and growing! Re-sharing old content is one of the best ways to recirculate it and drive new traffic.
Before you just start scheduling pins all willy-nilly, make sure to read this post on Pinterest descriptions best-practices so that it’s actually worth your while!
Add Affiliate Links to your Top Posts
Finally, we’re getting to the real meat and potatoes of this post—how can you make more affiliate income without actually creating new content?
First off, go back in your Google Analytics, or your WordPress dashboard—anywhere that you can see your stats for your top ranking posts. This might very for you week to week or month to month, but chances are that you have a couple of posts that continue to drive traffic month after month.
Those are the ones we’re really looking for.
This type of content is usually your evergreen content, meaning it’s always relevant, and if it’s got good SEO from Pinterest or organic search traffic, it’s going to continue to get more traffic month after month. My ultimate goal is to have a big stack of posts like this that just continue to bring in traffic (and ad revenue), and also affiliate sales.
When I was looking back at my top posts, a lot of them weren’t your traditional “affiliate posts”—they weren’t outfit posts, or product round-ups. Instead, they were things like how to make a DIY face serum and how to get your baby to sleep.
At first glance, they didn’t really seem like ideal candidates for affiliate sales, but as I went back through them with fresh eyes, I easily saw opportunities to link back to products (especially on Amazon) I had casually mentioned and add affiliate links! I also linked back to related content, especially if that related content was heavy with affiliate links, and hit update!
Other than that, I didn’t change much in the post, maybe a few words here and there. You can change your post title like I mentioned in that earlier tip, but whatever you do, DO NOT CHANGE THE URL! If you change the URL, all that previous traffic is instantly lost. Got it? Don’t do it!
If you have a lot of style posts as your most popular, make sure to go back into them and see if your links are still working and relevant. If they’re not, add new links to similar products.
Three weeks later, my Amazon affiliate sales had doubled—how crazy is that? It took me maybe an hour to make the updates and now I have twice as much income from Amazon!
Can you set aside an hour or two to work on your blog this week and make these quick updates? It’ll be worth it!