I’m sure you’ve heard the saying “the riches are in the niches” before, but have you applied this thinking to your own blog? It could be the single thing that makes you wildly successful, or keeps you where you are today.
When I first started blogging, lifestyle blogs were the big thing! I covered just about every topic I could think of, and for a while, it worked. Back in those early days, something as simple as having high quality images was enough to put you above the pack!
But, overtime, the blogging world has become a lot more saturated, which makes it much harder to stand out. Plus, these days, high quality imagery isn’t something that makes you stand out, it’s simply required and expected from readers. Plus with iPhones and editing apps, it’s too easy to get great photos, there’s no excuse for bad ones.
So, how do you set yourself apart in the sea of bloggers?! Make your content as narrow and focused as possible. My initial reaction to this concept was “oh no, won’t I drive away a ton of people!?” and the answer is, maybe, but what you’ll gain is far better. You’ll lose some of the lurkers, the people who popped in a couple of times a month and don’t engage or buy, but you’ll get new followers who are highly engaged and interested in your content.
When you continue to deliver more and more amazing content on that subject that they’re so excited about, you create raving fans. Raving fans tell their friends and spread the word about your content. They shop, buy, and continue to come back because you are their trusted source for everything on that topic!
Can you see how getting really niche can easily grow your audience into raving fans, as well as have a major impact on your income?!
It’s easier to grow when you’ve niched down too. People know exactly what they’re going to get when they come to your site and each time, you reward them with more of the content their looking for.
Now, consider the opposite.
When you don’t have a clear, defined niche, people land on your site and don’t know what they’re going to get. Maybe one day they love the content, and the next day, it’s something that don’t care about at all, and the next day is again, something totally different!
Eventually, they get frustrated, leave and never come back. It’s so much more difficult to grow your audience and income, if you’re constantly having to work hard to find new audiences.
How to Niche Down
What Are You Most Interested In?
First and foremost, you’re going to be the one providing content on this topic, so it should be something you really love and are interested in talking about day in and day out?
Does This Content Help People?
The idea of starting a blog that’s all about your life and just documenting it sounds great, right? And, guess what, it works for some people! But, if you’re just getting started, or feeling stuck, this question needs to be at the top of your list. Does your content actually help people?
If it doesn’t, then you should reconsider your angle.
To grow your audience and income, you need to remember this: your blog is not for you, it is for YOUR READERS. How can you provide content that improves their life, situation, business, etc.? People are inherently selfish and want to better themselves! The more you can help people help themselves, the more success you will find.
So, whenever you’re not sure about a blog post you’ve written, stop and ask yourself, “how is this helping someone?” and if it’s not, change it up so that it’s beneficial and answers people’s questions or concerns.
Is This an Area That Other People Are Also Interested In?
Getting niche is so important, but getting too niche can also be harmful. Maybe you really love space cat comic books—that’s great. But, is there a big enough audience out there who is also passionate about space cat comic books to warrant a whole site dedicated to it?! Is there even enough content to write on this subject?!
Maybe! I actually know nothing about space cat comic books, or if this is even a thing. But, my point is that you need to be niche, but not so niche that there’s no one interested in your blog topic.
Start with What You’ve Got
Let’s say you’re a mom blogger! It’s a great niche, but how do you set yourself apart from other mom bloggers? You pinpoint little things that make you different from other moms.
Maybe you’re on a tight budget, and you highlight only products under $50, or you’re really into natural birth and go deep on those topics. Maybe you’re a city mom living in a small space. Use your unique circumstances to set yourself apart. Chances are, you’re not the only one in that situation, so capitalize on it!
Is Your Niche Profitable?
If you’re hoping to make an income from your blog, and if you’re here, I assume you are, you should consider whether or not your niche is actually profitable. I once read that the most profitable sectors were health, wealth and relationships. Obviously, there are plenty of other profitable niches, but traditionally, it’s been proven that these areas are where people are very likely to spend money.
Another great question to ask yourself—are there other people blogging about similar topics that are making a full-time income? If so, then you’re on the right track!
It’s always a good practice to take a peek at what other people in your niche are doing to get ideas on what works and what doesn’t. I’m not saying copy them, never copy someone directly of course, but this is such a good way to learn more about your audience and what type of content, headlines and graphics perform well.
So, question for you—do you have a niche? And, how can you niche down more? Do a quick brainstorming session of what sets you apart from other people in your niche and start creating content that highlights those differences. Start marketing yourself as the go-to person in that niche and soon, you will be!
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