Traffic is what makes our sites go, right? Without visitors, we make no sales and don’t make money. Which is exactly why traffic has been top of mind for me lately!
Sharing on social media is great, but I find that those posts are quick and short-lived. I want traffic that just continues to flow, and grow over time.
There’s two major sources of this type of traffic—organic search traffic that we can boost with good SEO, and traffic from Pinterest, which is essentially more search traffic, just from a different type of search engine.
If you’re curious how much traffic you’re currently getting from these two sources, open up your Google Analytics and navigate to Audiences > Acquisition > All Traffic > Source/Medium. From here, you can see where you’re getting the majority of your traffic, and what areas you can improve upon to grow your traffic.
Personally, my focus is on those two major sources of traffic—organic search and Pinterest because that it’s longer-lasting.
Pinterest has become a big focus for me over the past month, and I’m going to be diving into a lot more details in the coming weeks, but first and foremost, I want to make sure you are signed up for Rich Pins!
Having this step done, and converting your account into a business account will make any future Pinterest posts I write much easier to actually implement because you’ll have already laid the groundwork.
What are Rich Pins?
Rich pins are pins that have more information than your standard pin. They give more context to what’s in the pin and the article, which is great for us. The more information we can give people about our blog post or product or recipe, the better!
Essentially they give a pin more context, making it more likely to get shared, repinned and go viral!
Pinterest has three different types of Rich Pins: Product Pins, Recipe Pins, and Article Pins. When you make a change to something on your product—a post title, for example, any rich pins will automatically pull in this new information—pretty cool, right?
So, how do you set up Rich Pins? If you’ve looked on Pinterest’s site, it sounds really confusing. The first step talks about adding metadata—what?! Even for someone techy like myself this was a bit confusing, but there’s good news. It’s actually not that hard. Follow these steps and you’ll have your own Rich Pins set up in no time!
How to Set up Rich Pins
1. Make your Account a Business Account
First thing’s first, if you haven’t already, you’ll want to convert your Pinterest account to a business account will give you valuable information and analytics about what pins are performing well and you’ll get access to promoted pins too.
This information is so valuable! I love checking in to see which pins are doing well, driving traffic and which ones are falling flat. It’s a great measure of how well you’re using this platform to drive traffic.
If you haven’t converted your account to a business account or set up a new business account, follow the instructions right here to make it happen!
2. Install Yoast SEO
We’ve talked about the Yoast SEO plugin many times before! It’s an amazing plugin for boosting your SEO and it also adds that tricky metadata for you—phew!
Once you’ve installed this plugin and activated it, navigate to the settings on the backend of WordPress. It’s called ‘SEO’ and is usually located towards the bottom of the left-hand navigation.
Under the Yoast Dashboard, click on ‘Features’ from the top navigation and scroll down to ‘Advanced settings pages’ and make sure it’s enabled. This will enable that metadata that Pinterest is talking about. Much easier than trying to stick some code in somewhere, right?!
Related: Do You REALLY Need WordPress?
3. Validate your Rich Pins
Once step one is complete, you’ll need to validate your rich pins. Don’t worry, it’s not a scary process. Simply visit Pinterest’s Rich Pin Validator.
Click on a recent post, not your homepage, and copy the URL, then drop it into the box and hit ‘Validate’.
(Psssttt…we also made a handy Pinterest Audit Checklist to help you do just this! Click below to get it, as well as access to our Free Resource Library with other helpful downloads, too!)
4. Apply for Rich Pins
Once you hit ‘Validate’, you should receive a message letting you know that your rich pins have been validated!
Next, click ‘Apply Now’. You should see a pop up with your blog’s domain and ‘HTML Tags’ selected—simply hit ‘Apply Now’ and you’re done!
Your page will be verified (if all is done correctly) within 24 hours.
After you’ve been approved, all of your pins will show up as Rich Pins, and you don’t have to do this for every post in the future, it just happens automatically—even when someone else pins them from your page. Pretty cool, right?!
Now it’s time to track your analytics over the next few months and see your site traffic and pin views grow. This part is so easy when you’re set up as a business account. And, if you don’t notice an immediate uptick in clicks, give it sometime. I find that it can take 1-3 months before you start really noticing the impacts of what you do today. It’s 100% worth it though!
Do you have Rich Pins installed yet? Let us know if you have any questions below!
P.S. Are you a member of my private (and totally free) Facebook Group? It’s called Blog to Business—hop over and join the conversation! Whether you have a blogging related question, want feedback on something, or just want to make some new friends, I’d love to see you in there!