How to Set up Rich Pins for Pinterest

Growing your organic traffic with Pinterest is easier than you think.

Traffic is what makes our sites go, right? Without visitors, we make no sales and don’t make money. Which is exactly why traffic has been top of mind for me lately!

Sharing on social media is great, but I find that those posts are quick and short-lived. I want traffic that just continues to flow, and grow over time.

There’s two major sources of this type of traffic—organic search traffic that we can boost with good SEO, and traffic from Pinterest, which is essentially more search traffic, just from a different type of search engine.

Want to enable rich pins for your account? This tutorial will teach you how to set up rich pins in 5 minutes or less. This little hack will help increase your Pinterest blog traffic, and in turn will increase blog pageviews. Click through for more tips to grow blog traffic. #bloggingtips #makemoneyblogging #growblogtraffic

If you’re curious how much traffic you’re currently getting from these two sources, open up your Google Analytics and navigate to Audiences > Acquisition > All Traffic > Source/Medium. From here, you can see where you’re getting the majority of your traffic, and what areas you can improve upon to grow your traffic.

Personally, my focus is on those two major sources of traffic—organic search and Pinterest because that it’s longer-lasting.

Pinterest has become a big focus for me over the past month, and I’m going to be diving into a lot more details in the coming weeks, but first and foremost, I want to make sure you are signed up for Rich Pins!

Having this step done, and converting your account into a business account will make any future Pinterest posts I write much easier to actually implement because you’ll have already laid the groundwork.

What are Rich Pins?

Rich pins are pins that have more information than your standard pin. They give more context to what’s in the pin and the article, which is great for us. The more information we can give people about our blog post or product or recipe, the better!

Essentially they give a pin more context, making it more likely to get shared, repinned and go viral!

Pinterest has three different types of Rich Pins: Product Pins, Recipe Pins, and Article Pins. When you make a change to something on your product—a post title, for example, any rich pins will automatically pull in this new information—pretty cool, right?

So, how do you set up Rich Pins? If you’ve looked on Pinterest’s site, it sounds really confusing. The first step talks about adding metadata—what?! Even for someone techy like myself this was a bit confusing, but there’s good news. It’s actually not that hard. Follow these steps and you’ll have your own Rich Pins set up in no time!

How to Set up Rich Pins

1. Make your Account a Business Account

First thing’s first, if you haven’t already, you’ll want to convert your Pinterest account to a business account will give you valuable information and analytics about what pins are performing well and you’ll get access to promoted pins too.

This information is so valuable! I love checking in to see which pins are doing well, driving traffic and which ones are falling flat. It’s a great measure of how well you’re using this platform to drive traffic.

If you haven’t converted your account to a business account or set up a new business account, follow the instructions right here to make it happen!

2. Install Yoast SEO

We’ve talked about the Yoast SEO plugin many times before! It’s an amazing plugin for boosting your SEO and it also adds that tricky metadata for you—phew!

Once you’ve installed this plugin and activated it, navigate to the settings on the backend of WordPress. It’s called ‘SEO’ and is usually located towards the bottom of the left-hand navigation.

Under the Yoast Dashboard, click on ‘Features’ from the top navigation and scroll down to ‘Advanced settings pages’ and make sure it’s enabled. This will enable that metadata that Pinterest is talking about. Much easier than trying to stick some code in somewhere, right?!

Related: Do You REALLY Need WordPress?

3. Validate your Rich Pins

Once step one is complete, you’ll need to validate your rich pins. Don’t worry, it’s not a scary process. Simply visit Pinterest’s Rich Pin Validator.

Click on a recent post, not your homepage, and copy the URL, then drop it into the box and hit ‘Validate’.

(Psssttt…we also made a handy Pinterest Audit Checklist to help you do just this! Click below to get it, as well as access to our Free Resource Library with other helpful downloads, too!)

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4. Apply for Rich Pins

Once you hit ‘Validate’, you should receive a message letting you know that your rich pins have been validated!

Next, click ‘Apply Now’. You should see a pop up with your blog’s domain and ‘HTML Tags’ selected—simply hit ‘Apply Now’ and you’re done!

Your page will be verified (if all is done correctly) within 24 hours.

After you’ve been approved, all of your pins will show up as Rich Pins, and you don’t have to do this for every post in the future, it just happens automatically—even when someone else pins them from your page. Pretty cool, right?!

Related: How to Make an Eye-Catching Facebook Cover Graphic

Now it’s time to track your analytics over the next few months and see your site traffic and pin views grow. This part is so easy when you’re set up as a business account. And, if you don’t notice an immediate uptick in clicks, give it sometime. I find that it can take 1-3 months before you start really noticing the impacts of what you do today. It’s 100% worth it though!

Do you have Rich Pins installed yet? Let us know if you have any questions below!

P.S. Are you a member of my private (and totally free) Facebook Group? It’s called Blog to Business—hop over and join the conversation! Whether you have a blogging related question, want feedback on something, or just want to make some new friends, I’d love to see you in there!

Want to enable rich pins for your account? This tutorial will teach you how to set up rich pins in 5 minutes or less. This little hack will help increase your Pinterest blog traffic, and in turn will increase blog pageviews. Click through for more tips to grow blog traffic. #bloggingtips #makemoneyblogging #growblogtraffic
Want to enable rich pins for your account? This tutorial will teach you how to set up rich pins in 5 minutes or less. This little hack will help increase your Pinterest blog traffic, and in turn will increase blog pageviews. Click through for more tips to grow blog traffic. #bloggingtips #makemoneyblogging #growblogtraffic
Want to enable rich pins for your account? This tutorial will teach you how to set up rich pins in 5 minutes or less. This little hack will help increase your Pinterest blog traffic, and in turn will increase blog pageviews. Click through for more tips to grow blog traffic. #bloggingtips #makemoneyblogging #growblogtraffic
Want to enable rich pins for your account? This tutorial will teach you how to set up rich pins in 5 minutes or less. This little hack will help increase your Pinterest blog traffic, and in turn will increase blog pageviews. Click through for more tips to grow blog traffic. #bloggingtips #makemoneyblogging #growblogtraffic
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I'm Blair Staky—I help women turn their blogs into thriving businesses by sharing my secrets to growing a 6-figure blog. I'm so glad you're here!

Leave a Comment

  1. 5.12.17

    Ahhhh….!!! This makes me SO HAPPY! I kept coming back to try to figure this out for months and every time I get scared at the part about metadata! Thank you so much for this! You guys rock! Pinning out thankfulness!

    Virginia | More to Mrs. E

    • 5.16.17
      Jess said:

      Yayyyy so glad you liked it and that it was helpful, Virginia!!

  2. 5.14.17

    Hey, ladies – I have been trying to several days to get this set up with no luck! I followed your steps exactly, and everything in my Yoast SEO is set up as it should be. However, I keep getting an error message from the Pinterest validator. There’s always seemed to be an issue with the metadata on my site – i.e., I always have to put my links into the Facebook debugger before sharing them – and I don’t know how to fix it. Any suggestions or help?

    • 5.16.17
      Jess said:

      Hi Karly!! We’re not sure why this is happening but Kaylee (above) had the same issue and emailed Pinterest directly and they were able to fix it for her! I’d suggest doing that! Let us know how it goes!

  3. 5.15.17

    I have had the same issue as Karly below. I keep getting an error saying there is something wrong on their end?

  4. 5.16.17
    Ornate Splendor said:

    Thank you very much for this article. Question: If I used my blog website for the validating process….should I have used my Etsy store website instead? Or does it matter? Thank you.

    • 5.16.17

      You should validate the site that you’re pinning from. This tutorial works with WordPress blogs, but I’m not sure how you would do this with Etsy—sorry!

      • 5.17.17
        Ornate Splendor said:

        Just checked my pins on pinterest, and it worked! Even though I validated through my blog, my Etsy pins now show all of the info instead of the photo only as they did before. Thank you for your help. 🙂

  5. 6.26.17
    Mary Gallagher said:

    Hi there – I followed these steps and have been approved by Pinterest and the validator says my pins are validated, however, I don’t see the Bold Title on any of my pins. Do I have to wait for someone else to pin my photo to get that? What if I pin a photo that is on one of posts? I must be missing something but I cannot figure out what it is! Thank you

  6. 3.4.20

    I’ve been so invested in learning about Pinterest and how to drive traffic to my blog from it. I’m having so much fun learning how to do all this and creating visually appealing pins!

    But it can get SUPER confusing!

    • 3.8.20
      Blair Staky said:

      I totally feel ya! It’s such a great way to build your traffic, and one thing I’ve really found is that you need to give it a few months of consistent work, so stick with it! xo, Blair

  7. 3.25.20
    Lucy Lei said:

    Thank you so much for the article!