Pinterest is one of those platforms that we know we should be taking advantage of, but so many bloggers just aren’t sure where to focus their time and energy to actually make a difference.
Maybe you’ve tried some of these strategies before (I know I have, and I don’t do this anymore!):
- Pin 40-50 pins a day
- Pin more of other’s people content
- Pin directly from the platform
And, maybe you saw some success, maybe you didn’t, but chances are, there’s a reason you don’t do them anymore—they weren’t sustainable and weren’t working well enough to make it worth it.
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In this post, I’m sharing how to write amazing, traffic-driving descriptions for all of your pins, and why you should be taking the extra time to do this. Adding these keyword-rich descriptions help make you more discoverable, will drive more targeted traffic to your site, and also get your pins seen by a lot more people.
What that really boils down to is more traffic and more money in your pocket!
Pinterest is a Search Engine
First and foremost, Pinterest is a search engine, not a social media platform. If you’re not adding keyword rich descriptions for your pins, you’re dooming them for failure. What’s the point of creating all that amazing, helpful content if no one is going to actually see it?!
Followers are such a big thing on platforms like Instagram, but on Pinterest, follower count doesn’t really matter. It doesn’t hurt, but if your pins don’t contain good descriptions, then fewer people will see them, even if you have 50,000 followers! This is because the feed no longer features chronological content only from people you follow.
It’s a mix of relevant (things you search for often, or items you’ve pinned previously) content from people you follow and people you don’t. So, you can see how it really doesn’t matter if someone’s not following you. If you have content that they’re searching for, they can still find you whether or not they’re following you, which is great news for us!
How to Write Descriptions for Pinterest to Drive Traffic
Descriptions are key to getting you more traffic! If you’ve been ignoring this section or leaving it blank or vague, you’re missing out on tons of traffic. I’m showing you how to find the right keywords and how to actually write a good description so grow your traffic.
How to Find Pinterest Keywords
Unlike Google, Pinterest makes it super easy for you to find good keywords and keyword phrases. Simply head over to Pinterest and type your keyword or blog post topic into the search bar.
Let’s say you type in: “granola recipe” because you just wrote an awesome post on your family’s favorite granola. When you type it in, you’ll see a whole slew of other words underneath the search bar. These are listed in order of popularity.
When you click on one of these, it’ll add it to your search at the top and you’ll see the pins change. The keywords underneath also change too.
This tells you EXACTLY what keywords people are using to search for granola. So, instead of just using “granola recipe,” you should be using a long-tail keyword that has more descriptors in it. What this does is tell people exactly what it is, but also lowers the competition for your keyword.
“Granola Recipe” may have millions of pieces of content, but “easy homemade granola recipe” has a lot less. You’re far more likely to get pulled higher on that page than on the first search term.
It’s better to be a big fish in a small pond, than a small fish in an ocean!
It’s tempting to want to pick the most popular keyword, but remember, that there will be a lot more competition for this one than some of the others. I like to look at what other keywords are being searched and take advantage of the lower amount of competition. If you’re just getting started on Pinterest, this is a smart choice too!
How to Write Your Description
So, you’ve got your main keyword, AWESOME! You can use this in your blog post title, and blog post URL too to help give yourself some SEO juice.
Now, lets come up with at least 4 more keywords for this same blog post that are related that you can use in your Pinterest description. The best way to do this is to go grab one of your own evergreen blog posts and do this exercise real time. By the end, you’ll have a great pin description ready to go!
People searching for granola recipe, might also be looking for healthy breakfast ideas, or quick breakfasts, so pop those into your Pinterest search bar and come up with a few more options. In my search, here’s a few more that I got:
- “Make ahead breakfast ideas”
- “Easy healthy breakfast”
- “Save time in the morning”
- “How to save money on groceries”
Now you’ve got your own list of long-tail keyword phrases. Let’s put it all together.
Write In Full Sentences
It’s tempting to just dump those keywords into a description and separate them with commas, but Pinterest doesn’t like this. This is called keyword stuffing and both Google and Pinterest may penalize you for this.
So, you’ll want to write your descriptions in human-friendly sentences. The first few descriptions I wrote took me a while, but the more you practice this, the easier it gets.
Here’s what I came up with. I ended up adding a few more keywords in there too.
Want to know how to save money on groceries? This easy homemade granola recipe is cheaper and healthier to make at home. This easy healthy breakfast will save time in the morning so you can get out the door faster. If healthy living is a priority this will make eating healthy easier and keep you on your weekly budget. Click through to get the simple granola recipe and more make ahead breakfast ideas.
It’s easy to see how this description will come up in so many more searches than simply typing “granola recipe” or even “easy homemade granola recipe,” and is still related to the content?
Add a Call to Action
It might seem like an obvious thing, right? But, adding an actual call to action can majorly increase your click throughs. It’s simple to add right at the end too and allows you to squeeze in another keyword phrase or two! You can see my call to action above:
Click through to get the simple granola recipe and more make ahead breakfast ideas.
I’ve been playing with because hashtags are easy to use, so why not! I’m not 100% sure it’s making a big difference, but like I said, it can’t hurt. I stick to a max of 3-5 hashtags and add them to the very end. So, here’s our final description, ready to be used on my pins!
Want to know how to save money on groceries? This easy homemade granola recipe is cheaper and healthier to make at home. This easy healthy breakfast will save time in the morning so you can get out the door faster. If healthy living is a priority this will make eating healthy easier and keep you on your weekly budget. Click through to get the simple granola recipe and more make ahead breakfast ideas. #granolarecipe #healthyliving #cleaneating
Utilize the Same Keywords Over and Over Again
This may sound repetitive, but chances are you have a few keywords that really define your brand. You’ll want to try and work these into your pins over and over again. For example, “healthy living” is a main focus of my blog, so I often use this keyword in my descriptions.
Save your Descriptions
I keep a spreadsheet of all the blog posts that I’ve written descriptions for. I know, this sounds crazy and Type A, but in the long run, it’s saved me so much time. I’ll use the same description on different images for the same blog post and pin these on different boards.
Having them all saved in one place (I also have a column for popular long-tail keywords) makes this so much easier in the future. You can see what you wrote last time and see what worked or didn’t work and adjust accordingly. Plus, you can re-share old pins without having to do as much work in the future too!
Use This Tool to Brainstorm Content
When you have a blog post on a certain topic, you can totally utilize this search feature to outline your blog post. Let’s say you have that great recipe for granola, but aren’t sure what else to talk about in your post, and you quickly realize that saving time in the morning and saving money on groceries are popular things searched on Pinterest.
You can now write your blog post with those things in mind and add in extra tips, making the post even MORE valuable to people who stumble across it from Pinterest.
Don’t Mislead People
Make sure that your pin descriptions are accurate and not misleading. There’s nothing worse than clicking on a pin and landing on a blog post that doesn’t really answer the things they promised to in the image or description.
Misleading pins will result in a higher bounce rate, meaning people land on your site, don’t click on anything and then leave quickly, which isn’t great for SEO. It tells search engines that people didn’t find what they were looking for, so they left.
Use Tailwind to Schedule
I use Tailwind to schedule all of my content. I’ll upload multiple images that lead to the same post and use the same description. Then, I schedule them throughout the month to spread it out and pin them on different boards.
If you haven’t signed up for Tailwind yet, get a free month here! It’s absolutely one of the best tools and makes automating your Pins a breeze! They’re also a verified Pinterest partner, so you won’t be penalized for using this scheduler.
Do you utilize Pinterest descriptions on your posts?
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