As a small business owner, you already do a lot of stuff, right? So, why you might ask am I suggesting you add one more thing to your plate? Because it’s hugely impactful and can help grow your small business!
I know that it’s a lot of work to create blog content or a podcast—believe me, I’ve been doing it for years! But, I also know how much it’s helped grow my business organically over the years. Content I created years ago still brings in fresh new traffic, new email subscribers and money into my business.
How is that not worth it?
I have posts that I wrote 4 years ago that still bring in tons of traffic and ad revenue every month—how cool is that?
So, simply put, quality content creation is not a waste of time at all. In fact, I think it’s essential to building a sustainable business. Instead of thinking it as one more thing to do, think of it as marketing—which you need to do for your business to grow anyway, right?
If you’re on the fence about spending time creating content, read below on why it’s essential for your growth. Also, on why giving away your information is free actually makes it easier to get paid customers.
Grow Your Small Business With Regular Content Creation
Reason 1: Makes You an Expert
You’re most likely already trying to establish yourself as an expert in your niche. You are providing high-quality and valuable content that serves your target audience. And this is the quickest way to go from calling yourself an expert to people believing you truly are an expert. It’s one thing to talk the talk, but you got to walk the walk too.
When you willingly give out amazing information that helps your audience, they’re more likely to trust you and eventually buy your products or services because, well, you’re the best!
Reason 2: You Can Charge More
When you become an expert and have people clamoring to get your attention and work with you, you can charge more. They value your expertise and are willing to pay more for it because you’ve already proven your worth to them.
You’ve also proved that you truly care about your audience and their success. If you’re willing to give that much out for free, your paid thing is going to be even better.
Reason 3: Makes it Easier to Get New Clients
The toughest thing about a client-based business is making sure that you’ve got a steady flow of new clients on your calendar. When you create high-value content and offer freebies, you’re able to grow your email list. These are people who are interested in your stuff. So, when you’re having a lull, you’ve got a whole list of people that are pre-qualified.
This is wonderful because instead of constantly being on the hunt for new clients, they’re seeking you out instead.
Reason 4: Saves Time by Answering Common Questions
There are some questions that we get asked all the time! It gets old and frustrating to feel like you’re repeating yourself over and over again. Creating a piece of content that answers that question in depth save you time. Also, it allows you to better serve your audience and do what you do best.
Just direct people to that post instead of typing up an email for the millionth time to say the same thing again.
Reason 5: Builds Organic Traffic & SEO
The thing with SEO is that it doesn’t happen overnight. It’s not something you set once and forget it, it’s constantly changing. Google’s job is to serve people with the most relevant content to their search, so by providing amazing content for your audience, you’re able to be that solution.
If you’re writing on topics that your audience is already searching for, you’ll naturally be using keywords and phrases that they’re typing in which will organically boost your SEO.
If you’re ready to start a blog for your business, click here for my free Blog Launch Guide!