When it comes to growing your website traffic, there are so many things you can do to improve your SEO and start ranking higher in Google searches, but there’s one hack that I want to share that will explode your traffic and allow you to build sustainable traffic for the long term.

What is it?!

Regular content creation on your website, also known as blog posts!

I sometimes get some push-back from business owners when I tell them this because they tell me that they don’t want to become a blogger. I’m not asking you to become a blogger in the sense you might be thinking. I’m simply asking you to create quality marketing content that’s valuable and naturally draws in your ideal customer.

You’re already creating marketing content for other platforms—Instagram, TikTok, Facebook, etc. Writing a blog post is simply another form of content marketing. But, unlike those social media platforms, blog content has the ability to gain traction and drive traffic for not just 48 hours, but YEARS to come.

I have blog posts on my lifestyle blog that I wrote 5 years ago, and they still bring massive amounts of traffic every month. What that means as a blogger is ad revenue and affiliate sales, and as a business owner this results in email subscribers, new clients and sales on my digital products.

It’s lovely! I get to help people where they need it most, and once my content is written, it can help people for literally YEARS. So, let’s get into some details on why blog content creation is essential for your traffic growth and how to get started!

If you’re new to blogging and need some help getting started, download my free blog launch checklist to get you up to speed ASAP!

Why Regular Content Creation is a Traffic Goldmine

Improves your SEO Ranking

When it comes to ranking on Google, the more high-quality pages you have on your site, the more traffic you’ll get. Each blog post or page acts as an avenue to get more people onto your site. The more ways people have to get there, the more people come!

Each additional page or blog post will give you an opportunity to rank for more keywords, thus greatly improving your SEO and website traffic.

P.S. If you want to learn more about SEO, sign-up for my free online SEO training today!

Makes You the Expert

When you have a collection of well-written and informative blog posts on a specific subject, you naturally become an expert on your topic. People learn to trust you more compared to a competitor without helpful content.

We all know that when people know, like and trust you, making a sale is much much easier.

Grows your Email List

Let’s say you have some great freebies on your website, but no one is signing up for them because no one is visiting your website. Blog content draws in more traffic and you can easily write a post that leads straight into one of your freebies.

Writing blog content makes it so much easier to grow your email list on autopilot. Let’s not forget the importance of an email list too—you own this asset and for that reason, it is essential that you make this a focus!

Makes it Easy to Bring in New Customers

People who are visiting your content are interested in what you do, and more likely to be interested in your paid offerings as well. Instead of having to get on social media every day trying to find the right people, blog content brings the right people to you.

Blog Content Has a Long Lifespan

Social media posts last about 48-72 hours before they essentially disappear. It’s frustrating to have all that work you put in go away so quickly, isn’t it? But, blog content can have a long lifespan. Even more so when you’re creating evergreen content—meaning content that is just as relevant today as it is next year.

It can take a few months to start seeing the benefits of regular content creation, but when you know the potential it has to change your traffic, you can really start seeing how beneficial it is to your overall business’ growth!

If you want to learn more about SEO and how to use blog content to grow your traffic, make sure to sign up for my free SEO training here! You’ll leave the class feeling confident in how to optimize your website for SEO without wasting countless hours.

BTW, 5 important lessons I’ve learned in my first year of business, and the beginner’s guide to creating an online course.