I’m sure you’ve heard this time and time again, but showing up consistently is key to growing your audience and attracting the right people. But, if you’ve been showing up for a month straight and nothing is happening, it can start to feel like this whole thing is kind of pointless.
Believe me, I’ve been there and I’ve felt that frustration. You’re putting out good work, posting on social media, sending the emails, practicing your craft, and crickets.
But one thing I’ve learned is that it takes time. Treat your marketing efforts like regular hygiene. Even if you don’t have signs of a cavity, you’re still going to brush your teeth everyday, right? Think of marketing like that. It rarely pays off overnight, but if you keep at it over time and, in the words of Dory, just keep swimming, eventually you will see the pay off.
It’s simple & incredibly effective, but so few people can actually make it happen. Simply be consistent and show up week after week, even when it feels like no one is watching.
No, it’s not the flashiest or coolest social media hack, but consistency is truly the backbone of a strong and successful marketing approach.
Here’s why this timeless advice remains one of the best ways to grow your business, and maybe just the reminder you needed today to not give up!
Consistency: A Marketing Idea That Simply Works
1. Consistency Builds Trust
When your audience sees you showing up regularly—whether it’s through blog posts, email newsletters, or social media—they begin to trust you. Your consistency signals reliability, professionalism, and commitment to serving their needs. Over time, this trust transforms casual followers into loyal customers.
Think about your favorite brands. Chances are, they consistently deliver value, whether it’s through a weekly podcast, a monthly product drop, or daily Instagram stories. Their reliability keeps them top of mind and strengthens your connection to their brand. And just because you don’t make a purchase that first time you see their social media doesn’t mean you won’t make a purchase or turn into a client in the future, right?
2. Repetition Reinforces Your Message
In a noisy online world, your audience is exposed to thousands of messages every day. To stand out, you need to reinforce your key message multiple times. Research shows that people need to hear something a minimum of SEVEN times before they take action. And that’s just the minimum. Consistently showing up allows you to remind your audience who you are, what you offer, and why it matters to them.
Repetition isn’t annoying when it’s valuable—it’s memorable. The more often you show up, the more likely your audience is to remember you when they need your products or services.
3. Consistency Grows Your Authority
Experts don’t just pop up and disappear—they keep showing up, proving their knowledge, and offering insights over time. When you consistently share content, answer questions, and provide solutions, your audience starts to see you as an authority in your industry.
You don’t have to reinvent the wheel every week. Instead, focus on providing consistent value, even if it’s small. Over time, those small actions compound into big results. Think about people you follow that you consider experts—if you really listen closely, you’ll find that they’re telling you the same stuff over and over again in slightly different ways because they know everyone will connect with a slightly different message. Don’t feel like you’re being repetitive, it’s your job as the marketer of your business!
4. Momentum Creates Results
Building a business is like rolling a snowball: it starts small and can feel small and insignificant, but with consistent effort, it grows into something powerful. By showing up every week, you’re creating momentum. That momentum drives engagement, builds your audience, and eventually leads to sales and referrals.
Many entrepreneurs give up too soon because they don’t see instant results. But marketing is a long game. The businesses that win are the ones that keep showing up, even when progress feels slow or like no one is listening—I promise, they are!
5. Keeps You Top of Mind
Your audience might not need your services today, but they might in six months or even a year. By showing up consistently, you ensure they don’t forget about you. When they’re ready to buy, your name will be the first that comes to mind because you’ve been consistently delivering value.
How to Stay Consistent
Being consistent doesn’t mean overloading yourself. It’s about creating sustainable habits that allow you to show up regularly without burnout. Here’s how:
- Start small. Pick one or two platforms to focus on, and commit to a schedule you can maintain—opt for at least once a week.
- Batch your content. Create multiple pieces of content in one session to avoid scrambling at the last minute. Whenever I sit down to work on marketing, I like to knock multiple things out at once so I can have it on hand in a pinch.
- Repurpose your work. This is SO important and actually creates less work for you. Take a blog post like this one, I’ll also turn this into an email and quick social media post. One idea can fuel multiple platforms.
- Track your progress. Celebrate your consistency to keep yourself motivated.
Consistency is the Foundation of Growth
The truth is, marketing isn’t just about what you say—it’s about showing up to say it. Week after week, your presence builds trust, reinforces your message, and grows your audience.
It doesn’t matter if you’re posting a weekly blog, hosting a podcast, or showing up on Instagram stories. What matters is that you’re there, offering value and reminding your audience why you’re the solution they’ve been looking for.
So if you’re ever feeling stuck in your marketing, take a deep breath and remember: the best tip isn’t complicated—it’s just showing up. You’ve got this!
BTW, why you need great images for your website, and 6 Pinterest tips for business growth you need to know!
