If we learned anything from the 12-hour TikTok ban, it’s that growing an audience on a platform you don’t own is a risky situation. While I’m grateful it’s back for all business owners who relied on that for their income, it’s a good reminder that you don’t own that audience and it can disappear without your approval in an instant.
So, what should you do this year to future-safe your business? Build an email list.
An asset you own, and one that converts much much better than social media, but where to start? We all know that freebies and incentives are an essential part of growing your list, but what else can we do to engage users in a totally different way that gets them excited to sign up for your list?
Enter the quiz! Growing your email list doesn’t have to be a tedious task. In fact, it can be fun, interactive, and incredibly effective with a quiz from Interact. Quizzes are an engaging way to attract and convert website visitors into email subscribers, and with Interact, setting up and embedding a quiz on your site is simple and seamless.
Interact Quizzes have been growing in popularity and for good reason. Who doesn’t love to take a quiz? Remember filling those out in magazines when you were in middle school? I was obsessed! So here’s how you can set up an engaging and fun quiz for your audience and watch it grow on autopilot!
How to Grow Your Email List with an Interact Quiz
1. Why Quizzes Work to Grow Your Email List
People love quizzes. They’re fun, interactive, entertaining, and personalized, making them a fantastic tool for capturing attention. Unlike static forms or pop-ups, a quiz invites users to actively participate.
By providing a tailored result—whether it’s a personality type, a product recommendation, or actionable advice—you’re offering immediate value in exchange for their email address. This kind of value-driven exchange fosters trust and encourages users to stay engaged with your brand.
2. Setting Up Your Interact Quiz
Interact makes creating quizzes incredibly easy, even if you’re not tech-savvy. Follow these steps to create your first quiz:
- Choose a Template: Interact offers a variety of templates, from “What’s Your Brand Personality?” to “Which Product is Right for You?” You can also start from scratch if you have a specific idea in mind. These can be helpful if you’re struggling with what types of questions to ask your audience.
- Customize the Questions: Tailor the quiz questions to resonate with your audience. Keep them short, engaging, and relevant to their interests.
- Design Your Results: Create results that provide value and encourage further action. For example, include links to blog posts, products, or services that align with the quiz outcome.
3. Seamlessly Embedding the Quiz into Your Website
Once your quiz is ready, embedding it into your site is straightforward:
- Get the Embed Code: Interact provides an embed code for your quiz.
- Add it to Your Website: Paste the embed code into the desired section of your website. If you use platforms like Showit, WordPress, or Squarespace, adding custom code is a breeze.
- Optimize Placement: Position your quiz strategically on your site—for example, on your homepage, blog posts, or a dedicated landing page—to maximize visibility. I have my quiz embedded on a page, but have a call out to it on the homepage, on my menu and in my drop down menu for easy access.
4. Connect Your Email Service Provider
Interact integrates seamlessly with popular email marketing platforms like Flodesk, Mailchimp, ConvertKit, and ActiveCampaign. Here’s how to connect it:
- Sync Your Email Service Provider: Log into your Interact account and connect your email service provider.
- Set Up Email Automations: Create segmented lists based on quiz results to send personalized follow-up emails that nurture your new leads.
- Track Performance: Use analytics to monitor quiz completions, email signups, and engagement.
5. Why Quizzes Are a Game-Changer for Email Marketing
Quizzes are a dynamic way to attract users who might not respond to traditional opt-ins. They:
- Create Engagement: Quizzes offer a two-way interaction, making visitors feel involved.
- Provide Insight: Each quiz response offers valuable data about your audience’s preferences, needs, and behaviors.
- Build Trust: By delivering personalized results, quizzes position your brand as helpful and knowledgeable.
- Boost Conversions: Because quizzes are fun and informative, users are more likely to share their email addresses willingly.
Start Growing Your Email List Today
With Interact, you can turn a simple quiz into a powerful lead-generation tool. From setup to embedding and connecting your email service provider, the process is straightforward and effective. Not only will you grow your email list, but you’ll also engage your audience in a way that sets your brand apart.
Ready to get started? Create your first Interact quiz and watch your email list grow with ease!
BTW, why consistency is key when it comes to marketing, and how to create a lead magnet and deliver it on autopilot.
