We recently launched a brand new website for LC Speech. LC Speech is the practice of Lindsay Cuneo, a licensed Speech-Language Pathologist with more than ten years of experience across hospitals, schools, and home-based settings. Lindsay works primarily with preschool and elementary-aged children, helping them build functional, meaningful communication skills through evidence-based, child-centered therapy
The Brief
Parents often land on a speech therapist’s website in a moment of worry—mid-scroll through milestone charts, wondering if their child needs support. Lindsay needed a site that could meet families in that moment: calm, reassuring, and easy to navigate, without ever feeling clinical or impersonal. Above all, it needed to build trust fast.
The Design Approach
We led with warmth. The homepage opens with a rotating set of soft, natural photography paired with a simple, human message: “Empowering children and families with attentive, individualized speech and language care.” Rather than opening with credentials or clinical language, the copy speaks directly to what parents are feeling: uncertainty, hope, and the search for the right fit.
Key Features
A parent-first homepage flow: services, testimonials, and Lindsay’s background are all reachable within a scroll or two, so anxious parents aren’t stuck hunting for information.
Three clear service pathways: Evaluation, Speech & Language Therapy, and Home Strategy Plans, each with its own dedicated anchor, so families can go straight to what’s relevant to them.
A trust-building testimonial section placed prominently on the homepage, letting real parent experiences do a lot of the emotional heavy lifting before a visitor even reaches the About page.
A warm, credentialed About section introducing Lindsay by name and experience, reinforcing expertise without losing the approachable tone set on the homepage.
The Result
The finished site strikes the balance Lindsay was after, a professional enough to convey real clinical expertise, but personal enough to feel like a warm first conversation. It’s a site built to turn a worried search into a booked call.
Ready to start your own project? Book a free call here!
