Hi friends! Back with yet another site launch for my beautiful and talented friend, Molly Tracy! She owns Vrai Digital, a digital influencer management company where she works with talented bloggers and influencers around the country.
When we first talked, her biggest problems were that her site didn’t accurately reflect her brand and level of expertise, and it was difficult to make changes and edit. So, when we talked through the re-design, we figured out exactly how to make her site feel like her brand, and also create a backend that was super easy for her to update and maintain on her own.
When designing a new website, my goal is to empower my clients by making it simple for them to update their websites whenever they need. I never want anyone to feel tied to me for small updates like swapping an image or copy.
The end result was a simple, chic and sophisticated site that highlighted Molly’s voice, brand-aesthetic and allows her to attract the type of clientele she already works with. On our call where we went over the backend, she gasped and was like “wait, it’s really that simple to change?!” This is the kind of reaction I LOVE to hear from my clients.
A few highlights from the Vrai Digital website:
Services Page: We created a cool tab feature that’s way prettier and fun than your average tabs. It’s to highlight the different services she offers.
Talent Roster: Where she features all of her clients, their niche and a link to their Instagram handles. These are super easy for her to add/tweak/remove in the future as well.
Collaborations: This is actually a blog! It’s an easy way to manage and add new content any time her clients have a new project that she wants to highlight. A good reminder that a blog can be used to highlight other types of content outside of traditional “blog” content.
I loved working with Molly to create a website and brand identity. It accurately represents her business and level of service. She feels confident sharing it with others and it easily attracts the type of women she wants to work with.
If you’re ready to take your website and brand to the next level, let’s chat! Set up a free Discovery Call here to find out what’s best for you! If you want to make some updates to your own homepage, watch my free class. Here, I share my secrets to what I include on every homepage!
BTW, how I manage finances for my small business, and 5 female-owned small businesses you need to know about.
