We recently launched a brand new website for Julie Cassin, a top-producing real estate broker serving Chicago’s North Side and North Shore. This was my first website design in this industry and it was a fun one. There were lots of moving parts and different things to highlight, from latest listings to the neighborhoods she serves. Julie had both high-quality video and photography to work with which made this project even more fun!
About Julie
With over a decade of experience at @properties, Julie has closed more than $160 million in sales in under ten years,including over $27 million in 2025 alone. In 2019, she was awarded the “Road to Rolex” for her performance across the city and suburbs of Chicago. Her reputation speaks for itself: clients consistently describe her as responsive, detail-oriented, and someone who truly puts their best interest first.
The Brief
Julie needed a site that could do double duty—establish instant credibility with her track record and accolades, while also functioning as a genuine resource for buyers and sellers navigating specific North Shore neighborhoods like Winnetka, Wilmette, Kenilworth, and Glencoe. It had to feel polished and high-end, without losing the warmth that makes her clients trust her.
The Design
We built the homepage around a strong, editorial hero moment. It’s includes big, confident typography paired with sweeping local photography and video that immediately signals this is North Shore expertise. A scrolling testimonial ticker puts client praise front and center from the first scroll, and a clean stats section (years of experience, career sales, awards) backs up the warmth with hard numbers.
Below the fold, the layout shifts into a resource-driven structure: featured properties, sold properties, and browsable neighborhood guides, all organized so buyers and sellers can self-serve their way to the information they need. Soft neutrals and generous white space keep the whole experience feeling calm and premium, letting the photography and results carry the visual weight.
The Result
The finished site positions Julie as exactly what she is, a trusted, top-producing expert for the North Shore market, while making it effortless for prospective clients to explore neighborhoods, browse listings, and reach out. It’s a digital presence that finally matches her results.
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